Pepper Spotlight

Ep 8 | Journalism, Writing and the Creator Economy ft. Shephali Bhatt

March 24, 2021 yash.saboo@peppercontent.in
Pepper Spotlight
Ep 8 | Journalism, Writing and the Creator Economy ft. Shephali Bhatt
Chapters
Pepper Spotlight
Ep 8 | Journalism, Writing and the Creator Economy ft. Shephali Bhatt
Mar 24, 2021
yash.saboo@peppercontent.in

With the rise of tech and social media, journalism has turned its attention to the web over the years. But this has also given birth to problems like fake news and cancel culture. 

In this episode, Shephali Bhatt talks about the current state of journalism and how it can be more authentic and inclusive.

She covers some interesting topics around the creator economy like influencers turning investors, underrated journalism trends in India, building a personal brand as a writer, and more.


We Discussed: 

(0:00) - Introduction

(2:15) - How did Shephali end up as a journalist?

(4:24) - Shephali's first job.

(5:12) - The freelance journey

(7:00) - Influencers as Investors.

(10:34) - How Shephali is up-to-date with trends.

(13:27) - Underrated trends/ topics in India.

(19:00) - Major trends in journalism in 2021.

(22:50) - How does Shephali make sure the news is accurate?

(24:23) - How can a writer build a personal brand online?

(29:22) - Shephali's favourite writing genre.

(31:22) - Lightning Round

(38:54) - 3 things writers should NOT do


About Pepper Content

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.


➡️ Follow Pepper Content:https://linktr.ee/peppercontent


➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent

Show Notes

With the rise of tech and social media, journalism has turned its attention to the web over the years. But this has also given birth to problems like fake news and cancel culture. 

In this episode, Shephali Bhatt talks about the current state of journalism and how it can be more authentic and inclusive.

She covers some interesting topics around the creator economy like influencers turning investors, underrated journalism trends in India, building a personal brand as a writer, and more.


We Discussed: 

(0:00) - Introduction

(2:15) - How did Shephali end up as a journalist?

(4:24) - Shephali's first job.

(5:12) - The freelance journey

(7:00) - Influencers as Investors.

(10:34) - How Shephali is up-to-date with trends.

(13:27) - Underrated trends/ topics in India.

(19:00) - Major trends in journalism in 2021.

(22:50) - How does Shephali make sure the news is accurate?

(24:23) - How can a writer build a personal brand online?

(29:22) - Shephali's favourite writing genre.

(31:22) - Lightning Round

(38:54) - 3 things writers should NOT do


About Pepper Content

Pepper is a managed content creation service platform helping brands create high-quality content, fast with a vetted & fully managed network of 40,000+ creators across 200+ business categories.


➡️ Follow Pepper Content:https://linktr.ee/peppercontent


➡️ Subscribe to Pepper Shots, our free newsletter, and your gateway to all things content: https://linktr.ee/peppercontent